Social Media Showdown: Chevrolet versus Cheerios
Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to...
Digital Marketing Hierarchy of Needs
In a recent post, Finding Digital Jesus, I contemplated the notion that brands, both large and small, were (finally) fully embracing...
Year 2 - Bigger and Better
It’s time for the Ultimate Cricket Fan social media competition again. After a successful inaugural run, the competition is back –...
Digital Footprints Need Maintenance
My blog is the cobbler’s child – I have lofty intentions to write, but at the end of a long day in interactive . . . what’s that about...
The Steep Curve of Social Media
I’ve had the YouTube video, below, bookmarked for awhile with the intent of a post. The engaging graphics, coupled with the mind-numbing...
Technology and You: Communicating with Your Students
On Saturday, November 13th I co-presented at the 2010 Access Group conference for financial aid administrators (FAAs). My talk was a...
Using Social Media to Connect with “Ultimate” Sports Fans
nteractive marketing and sports are a natural fit for most sports popular in the wired United States. However, as interactive marketing...
The “Social” Conversation . . . Evolving
The evolution of the conversation regarding social media and social networking is occurring – taking the dialog beyond the technology to...
