Social Media Showdown: Chevrolet versus Cheerios
Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to...
Is Growth Hacking Digital Guerilla Marketing?
According to Wikipedia: https://en.wikipedia.org/wiki/Growth_hacking https://en.wikipedia.org/wiki/Guerrilla_marketing Also, is this the...
Digital Marketing Hierarchy of Needs
In a recent post, Finding Digital Jesus, I contemplated the notion that brands, both large and small, were (finally) fully embracing...
Finding Digital Jesus
“And we’re just at the beginning!” This was the quote from the head of a digital marketing agency – just last week! This quote was made...
Future of Marketing–Good for Digital, Bad for CMO (sort of)
The Center for Media Research’s article “The CMO and the CIO Getting Closer” makes some interesting predictions for the future of...
Evolution of Marketing: From Art to Science
As the emphasis in marketing continues to drive to digital, and as the emphasis in digital is around analytics, could the job title of...
Austin, We Have a Problem
Well, it seems getting to Austin for the Digital Marketing Forum will be impossible due to snowpocalypse/snowmageddon/snowlocaust 2011!...
Happy Holiday Nerds
QRAPPING PAPER is available in pairs of 20-inch x 30-inch sheets for $19.99 on qrappingpaper.com!
Technology and You: Communicating with Your Students
On Saturday, November 13th I co-presented at the 2010 Access Group conference for financial aid administrators (FAAs). My talk was a...
Using Social Media to Connect with “Ultimate” Sports Fans
nteractive marketing and sports are a natural fit for most sports popular in the wired United States. However, as interactive marketing...
