Social Media Showdown: Chevrolet versus Cheerios
Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to...
How One Brand Appeals to Three Generations
A 70-year old grandpa, a teenage girl, and a GenX woman walk into a restaurant . . . no, not the set up for a joke, but a true story. My...
Shave and a Haircut, with a Beer and a Lollipop
A few months ago, when I lived in Texas, I remember an uproar because Six Flags was petitioning theTABC (Texas Alcohol Beverage...
