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Christina Martin home page for digital marketing in dallas texas

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Social Media Showdown: Chevrolet versus Cheerios

Social Media Showdown: Chevrolet versus Cheerios

Chevy won; why? Two words - brand relevance. The 2008 book on social media, Groundswell, provided a framework for brands to show how “to...

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Recent Posts

Event Marketing and Sales Recognition Come Together

I Promise, I Didn't Cast the Dog

Observation: A Cost-Effective Method to Uncover Consumer Insights

Agility in Marketing - 2020

Agility in Marketing

Coming up with “The Big Idea” and How to Fuel Your Marketing Content

Social Media Showdown: Chevrolet versus Cheerios

Digital Marketing as a Capital Expense

3 Takeaways for 2016 from the Digital Summit Dallas

Inside the Marketing Funnel: the Content Vortex

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