Accidental Digital Marketing and Strategy Executive
I’d love to tell you this career path was a calculated move, but it was purely accidental.
I’d never heard of direct marketing, or marketing, for that matter. If questioned, I would have guessed, “advertising.” The record was set straight during the first day of required course, MAR 3023, Intro to Marketing – the prof said, “marketing is the creative arm of business.”
With that one statement, and my new title as marketing coordinator, I changed my major and was on my way to doing what I love. However, it wasn’t until I wanted to change industries that I found digital.
While working for EDS, I had an opportunity to help establish a new group, Internet & New Media. That move changed my future career trajectory and now I lead digital marketing teams that build and manage amazing programs and products that have measurably delivered top- and bottom-line impacts, earned industry awards, top rankings from research firms, and garnered consistent consumer accolades!
November – BAI Retail Delivery 2014, Session Speaker; Chicago, Illinois.
September – American Banker’s Financial Services Marketing + Innovation Symposium, Session Speaker; New York, New York.
May – “Social Care in a Highly Regulated Industry,” at Lithium’s LiNC conference in San Francisco, California.
Need a conference speaker? Contact Christina Martin.