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Evolution of Marketing – from Art to Science

Evolution of Marketing – from Art to Science

As the emphasis in marketing continues to drive to digital, and as the emphasis in digital is around analytics, could the job title of the future be, “Marketing Engineer?” Three interesting posts come have across my social channels: 1.)  Accenture’s June blog post, “CMOs:  Time for Digital […]

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Digital Footprints Need Maintenance

Digital Footprints Need Maintenance

My blog is the cobbler’s child – I have lofty intentions to write, but at the end of a long day in interactive . . . what’s that about roads and good intentions? After I inked out a guilt post yesterday, I was reminded today by the […]

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Year 2 – Bigger and Better

Year 2 – Bigger and Better

It’s time for the Ultimate Cricket Fan social media competition again.  After a successful inaugural run, the competition is back – bigger and better – with additional opportunities for viral reach.  This year, the Facebook-based competition was staged in two phases, with a new fan voting phase, […]

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Using Social Media to Connect with “Ultimate” Sports Fans

Using Social Media to Connect with “Ultimate” Sports Fans

Interactive marketing and sports are a natural fit for most sports popular in the wired United States. However, as interactive marketing director for MoneyGram, my team was tasked with using interactive to leverage the company’s corporate sponsorship of professional cricket – a game very foreign to me and […]

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Work can be Fun, Part II

Work can be Fun, Part II

Nice looping video that was created to highlight marketing efforts for an Access Group Board of Director’s meeting.  Both online and offline marketing programs highlighted, but all still have very tight brand unity – good job teams!

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Austin, We Have a Problem

Austin, We Have a Problem

Well, it seems getting to Austin for the Digital Marketing Forum will be impossible due to snowpocalypse/snowmageddon/snowlocaust 2011! My flight from Philly to Austin was scheduled to connect through Chicago – well, that’s not happening. So, considered changing to connect through Dallas – DFW is closed with […]

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donothingfor2minutes.com – I’m on It!

donothingfor2minutes.com – I’m on It!
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Bar Codes – Applications for Holiday Geeks

Bar Codes – Applications for Holiday Geeks

QRAPPING PAPER is available in pairs of 20-inch x 30-inch sheets for $19.99 on qrappingpaper.com!

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Bar Codes – Applications for Marketers

Bar Codes – Applications for Marketers

As the calendar year comes to a close, ‘tis the season for “top trends” blog posts, where those in the know pontificate on the year’s picks and pans.  I especially enjoyed RedWriteWeb’s “Top Trends of 2010: Social Shopping ,” however, not because I’m a convert of social shopping, […]

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Technology and You: Communicating with Your Students

On Saturday, November 13th I co-presented at the 2010 Access Group conference for financial aid administrators (FAAs).  My talk was a tactical framework and road map for FAAs to communicate with their students.  I hope they are able to take this information and put together a plan […]

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About Christina

I've never been employed in a department other than the marketing department - and that is fine by me!

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